Up to 149% more shine, measured on moving locks
Up to 38% more hair integrity
Hair up to 11 times more manageable after 6 applications
Color is maintained up to 92% after 12 washes
Available in 46 ultra-brilliant shades
Arginine-based alkalizing agent with patented technology
Vegan formula with no ingredients of animal origin or derivation
Free from: ammonia, MEA (ethanolamine), PPD, alcohol, silicones
Gel cream texture

A gentle, patented formula

Arginine Patented Technology
A 100% natural amino acid that can replace the most common chemical alkalizing agents. It is very similar to hair, as it is already present in its protein structure.

Vegan Formula
No ingredients of animal origin or animal-derived ingredients.

Gentle formula
Ammonia, MEA, PPD, alcohol and silicone free.

Blend of oils
A blend of semi-fermented oils of natural origin with nourishing, anti-oxidant, protective and anti-frizz properties.

Mix 1:2 with Oxid'o 5 volume. Leave on the hair for 10-25 minutes. 10 and 20 volume activators specially designed to make warm colors vibrant.

Aqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Erythorbic Acid, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Parfum (Fragrance), Potassium Hydroxide, Potassium Ethylhexyl/Isotrideceth-8 Phosphate, Sodium Sulfate, Sodium Sulfite, 2-Amino-3-Hydroxypyridine, P-Aminophenol, Edta, Polyquaternium-22, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Peg-90 Glyceryl Isostearate, Toluene-2,5-Diamine Sulfate, M-Aminophenol, Dipotassium Phosphate, Laureth-2, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil

Overview