Ammonia-free for a pleasant scent,
Up to 91% natural origin formula,
70% grey coverage,
Enhances shine up to three times,
Creamy texture for easy application,
Suitable for all hair types.

L'Oréal Professionnel Dia Color is an alkaline demi-permanent gloss color that significantly enhances the natural vibrancy and shine of your hair. Crafted with a commitment to natural ingredients, it boasts a formulation with up to 91% derived from natural origins depending on the shade. This product promises to transform dull hair with three times more shine, as verified by instrumental tests against its previous formula, and offers subtle lifting with its alkaline technology. The creamy consistency of the dye makes for straightforward mixing and application, delivering even and consistent color. Ideal for professional use, Dia Color offers a wide palette of intermixable shades ranging from the lightest blondes to the deepest browns across cool, neutral, and warm tones. Whether you're looking to switch up your look with some new color, tackle grey hairs, or add a burst of shine to tired locks, Dia Color is the go-to choice for achieving salon-quality results.

Developer Tips:
For optimal results, mix Dia Color with Dia Activateur Developer in a 1:1.5 ratio. Choose from 6-vol. for a soft tone on tone color deposit, 9-vol. for standard tone on tone color and maintenance, or 15-vol. for stronger color deposit and enhanced grey blending.

PREPARATION

Use exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.

APPLICATION

Wear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl & brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.

EMULSION AND RINSING

After the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo.

Aqua / Water / Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter / Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid (F.I.L. N70035136/1).