Ammonia-free for a pleasant scent,
Up to 91% natural origin formula,
70% grey coverage,
Enhances shine up to three times,
Creamy texture for easy application,
Suitable for all hair types.

L'Oréal Professionnel Dia Color is an alkaline demi-permanent gloss color that significantly enhances the natural vibrancy and shine of your hair. Crafted with a commitment to natural ingredients, it boasts a formulation with up to 91% derived from natural origins depending on the shade. This product promises to transform dull hair with three times more shine, as verified by instrumental tests against its previous formula, and offers subtle lifting with its alkaline technology. The creamy consistency of the dye makes for straightforward mixing and application, delivering even and consistent color. Ideal for professional use, Dia Color offers a wide palette of intermixable shades ranging from the lightest blondes to the deepest browns across cool, neutral, and warm tones. Whether you're looking to switch up your look with some new color, tackle grey hairs, or add a burst of shine to tired locks, Dia Color is the go-to choice for achieving salon-quality results.

Developer Tips:
For optimal results, mix Dia Color with Dia Activateur Developer in a 1:1.5 ratio. Choose from 6-vol. for a soft tone on tone color deposit, 9-vol. for standard tone on tone color and maintenance, or 15-vol. for stronger color deposit and enhanced grey blending.